The subject line of the email was “10x [prospect] traction in 10 minutes.” This is a very compelling subject line because it shows 1) the types of results your prospects can expect and 2) how long it will take to get those results. It builds curiosity and intrigue. Attractive offer. Notice how this email immediately describes the first line offer. “I think you can describe it in 10 minutes where you can get the next 100 best customers for [the company].” (helping the company get its next 100 best customers). social proof. Social proof is a strong form of trust.
With limited time and whatsapp database space to get the attention of your prospects with cold emails, you can use social proof to increase your response rate. In this example, social proof was conveyed as follows: “We recently used this idea to almost triple the monthly execution rate for our client [SaaS company/competitor].” People want to know you can help them in their particular situation. Yes, so if you help their competitors or other companies in their space, they will believe you can help them too. A call to action. The email ends with a CTA and schedules a quick call to share ideas. Here, prospects are assured that the call will only last 10 minutes — and the marketer tells them exactly what to expect on that call (share ideas).
According to the article , you should get a 10% response rate through your cold emails. If you're below that number, your email may need to be improved. Once you know how to cold email, you need to find a list of prospects and their email addresses. Finding a list of prospects is usually not that difficult if you are familiar with your niche. For example, if you're in the tech field, use AngelList or Crunchbase to search for company listings and filter by employee count, location, and other criteria. The problem usually lies in finding the real email address.